The successful case of Racket Center
Black Weekend days in the United States are madness, and the most important store in Medellin that sells products for racket sports such as tennis, squash and badminton, wanted to implement it in the city.
Racquet Center searched for CV Digital, to help them promote this event and get people to visit their warehouse and buy the products at very competitive prices, in addition to achieving high brand impact.
Based on that objective, we developed a strategy for people to visit the website for 1 week, prior to the event and during the same, thanks to click campaigns on the website on Facebook, Instagram and Google.
At the end of the event we had wonderful results, high traffic in the target public store, which ended up taking the products and a brand visibility to a high that was reflected in the results.