The successful case of Corporación ProSur
More than 30 companies, entities and media bodies in the Aburrá Valley gathered to create a proposal to promote responsible practices and reduce the use of Christmas paper balloons and fireworks, as well as reduce the use of drugs and alcohol in the season Christmas
Faced with this idea, the Prosur Corporation sought CV Digital to support them in the digital strategy to disseminate this project. Under that slogan, we gave ourselves the task of thinking about how to impact the people of the Valley of Aburrá and....we got it!
We developed a contest where we would award those families or groups of friends who, in a creative way, showed how to celebrate Christmas in a responsible and peaceful manner. Through a viral marketing campaign on social networks we achieved the following results: